Chipotle has long been happy to tell anyone that will listen that they use only fresh ingredients at their restaurants. When you eat one of their burritos, rest assured you aren’t being force fed chicken or beef from large factory farms. While most of us don’t like to think about where our food comes from before we ingest it, Chiptole has put out a short film with an accompanying free iOS app, called “The Scarecrow“. It follows the aforementioned scarecrow on a journey through a depressing world where one giant company produces all its food indoors. Fiona Apple’s version of “Pure Imagination” from Willy Wonka and the Chocolate Factory provides fitting background music.
If you beat all four levels of the app (you must get at least 3 stars per level) Chipotle will give you a buy one, get one free card to use on a burrito, bowl, salad, or order of tacos.
Do you find marketing like this useful? Chipotle surely put a lot of time and effort to build an app and short film. Are you more likely to eat here or do you not like being preached to? As always, tell us in the comments below!